Benefits of Online CRM

More Benefits of Online CRM…

Online CRM solutions tap the power of Internet into one secure application, which you can login and use anytime to manage your entire business-customer relationship issues.

Online CRM solutions are founded on the SaaS (Software as a Service) concept. The applications run on the provider’s secure server and are delivered to you via the Internet. Without time or distance confines you can access and use the applications from anywhere, anytime.

Few key benefits of using online CRM solutions for customer relationship management:

• Stores vital customer data in a secure organized manner


• Creates and maintains detailed customer profiles


• Offers instant secure access to customer data from any location


• Provides a host of tools to login customer preferences individually


• Facilitates quick analysis of customer information to determine customer preferences


• Makes it easy to provide one-to-one customer services


• Maximizes customer satisfaction, improves customer loyalty, and increases customer retention

Most online CRM solutions also act as comprehensive collaboration tools. You can interact live with your superiors, colleagues, employees, or any others based upon need. As collaboration tool, online CRM helps to:

• Streamline business functions


• Integrate and automate sales, marketing and support functions


• Track leads


• Draft effective marketing strategies


• Manage administrative tasks


• Share business information / tasks / documents in real time

There is more…

• No expensive hardware, software requirement


• Zero maintenance


• Minimum or no cost for upgrades


• Complete security


• Quick deployment and customization


• Institutive interface which is quick to learn and use

CRM

CRM is acronym for customer relationship management. CRM helps businesses to manage customer relationships in an organized manner. CRM involves the entire process of pre-sale , sale and post-sale relationship with the customer. It involves all aspects of communication between the organization and the customer. CRM helps in analayzing the cusomter interests and there by provide products and services as per customer requirements. CRM allows organizations to build more profitable customer relationships and decrease over all operating costs and improve the over all business.

CRM mainly focus on three major areas :

• Operational


• Analytical


• Co-Operational

Operational CRM : It is aimed at automating business functions such as Sales, Marketing and Customer Service.
Analytical CRM : Supports in analyzing customer behavior and gathering business intelligence data from the customer.
Co-Operational CRM: Helps in interacting with the customer including web, phone and fax.

Different Types of CRM :

• Online CRM (also called hosted crm, crm on demand)


• ON-Premises CRM(which is also called traditional crm)

Online CRM

Online CRM will give users greater mobility, fast access, rapid implementation and highly customizable features in the most cost effective way possible.Hence it is considered to be more beneficial than the traditional CRM systems. Online CRM lowers the cost of ownership as it is an entirely online process where users can subscribe to the service and pay on a monthly or annual basis. It will also enable a business to subscribe to particular features of the online CRM without having to pay for the features that they do not need.

The time taken for implementation of an online CRM is also less since it only involves online configuration and bypasses the need for installations, backend systems, hardware server infrastructure and other processes that a conventional or Traditional CRM software would have to go through.

Benefits of Online CRM for Small Business

online crm provides perfect solutions for the specific needs of small businesses. It also helps in mangaging various business activities such as :

• Sales and Marketing


• Billing and Expense


• Project Management


• Human Resources


• Customer Service

Online Customer Relationship Management (CRM) solutions make customer as the main focus for all the activities in the enterprise. They help the businesses to understand the customer needs and serve the customers in more better way CRM Solutions help in increasing the revenue:

• By reducing operational costs.
• Simplifying Sales and Marketing Processes.
• Broadening the Customer base.
• Providing better Customer service.