CRM is acronym for customer relationship management. CRM helps businesses to manage customer relationships in an organized manner. CRM involves the entire process of pre-sale , sale and post-sale relationship with the customer. It involves all aspects of communication between the organization and the customer. CRM helps in analayzing the cusomter interests and there by provide products and services as per customer requirements. CRM allows organizations to build more profitable customer relationships and decrease over all operating costs and improve the over all business.
CRM mainly focus on three major areas :
- Operational
- Analytical
- Co-Operational
Operational CRM : It is aimed at automating business functions such as Sales, Marketing and Customer Service.
Analytical CRM : Supports in analyzing customer behavior and gathering business intelligence data from the customer.
Co-Operational CRM: Helps in interacting with the customer including web, phone and fax.
Different Types of CRM :
- Online CRM (also called hosted crm, crm on demand)
- ON-Premises CRM(which is also called traditional crm)
