Monday, April 02, 2007

Online CRM – The Need of the hour

Centralized planning management of customer relationship documentation was associated only with big business houses. The need arises to have a central frugal point for all customer-centric requirements, lead to the conceptualization of CRM Customer Relationship Management.


Traditional CRM Vs Online CRM


Traditional CRM helped in bringing about an extensive quantifiable collection of vital statistics and information about customer, sales leads etc. The main difficulty was that it was being duplicated as the information was available but not shared between the various departments. This in turn had lead to the conceptualization of online CRM.


The need for online CRM


The need for online CRM has become the most essential strategy with small and medium business houses. With the implementation of online CRM, you can save business time besides increasing productive capacity while enhancing the closure of more sales leads increasing the over ROI.


  • Online CRM enables collection as well as sharing of client information from a single simple mission critical data warehouse anytime anywhere in a professional secure manner

  • It facilitates sales automation

  • Integration and collaboration of process-centric strategies boost the image and credibility of the business house.

  • One to one, highly interactive customer relationship management techniques to suit your unique business requirements.

  • Ground breaking online CRM strategy, also encompasses streamlined approaches for maintaining customer loyalty and further promote customer retention.

  • Provides you with a cogitative insight of where the sales procedures are being stalled and needs immediate attention to turn around the ROI.

  • Ensure reliable feature-rich forecasting techniques to suit your specific business requirements.



Online CRM has come along way improving the customer relationship management of both small and medium size businesses. It also facilitates the increase in the conversion of leads to sales. This enhances the turn over as well as the ROI of the business.