You have probably heard this a million times before that Online CRM can work wonders for the sales and marketing department of your company. But how does it do this is a question very few people manage to answer. Sales force automation is what it is called and effectively you are automating your complete sales and marketing team.
An online CRM has such an easy to use interface that within minutes a sales executive can view and manage existing as well as new leads, update team as well as individual pipelines with a single click, export or print your spreadsheets with a click etc. Now these are tasks that might have occupied a lot of your time and manpower in the past.
Marketing automation
The number one thing that an online CRM tool does is that it integrates your sales and marketing team at the core. This makes it easy for both the teams to function singularly as well as in tandem.
A CRM tool has a list of specialized marketing screens and dashboards which can be used by operational as well as managerial staff and also third party telemarketing agencies.
